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MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay...
MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay...
In an industry where people change jobs every few years in order to quickly climb the ranks, his association spanning more than two decades with Dr...
The launch of Broadcast Audience Research Council (BARC) India, a joint industry body, in 2015 was one of the biggest developments of the year in the...
MUMBAI: Ratings, ratings from the BARC, who’s the leader of them all? ‘Twas the question on many a lips as the new Indian television ratings body...
