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New Delhi: Even as the TV markets across the country reeled under the second wave, the regional Bangla market was insulated from its severe blow. The...
KOLKATAT: The TRP rigging tale has developed a new twist with BARC India expressing disappointment over Republic Network’s action in in making public, private and confidential communications...
KOLKATA: This past week saw news channels become the breaking news. It all started with the Mumbai police commissioner Param Bir Singh claiming to have uncovered...
MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several...
MUMBAI: As a part of its ongoing ‘data validation quality initiative’ aimed at improving measurement science and mitigating impact on viewership of extraneous factors, BARC India...
