Ormax Televate covers the urban Indian market across 157 channels and 36 genres.
The broadcaster saw 242 billion minutes of total consumption including pre-match programming.
The Tokyo 2020 coverage was watched by 100 million viewers on Sony Sports TV channels.
The final session of the second test match garnered 10.7 million impressions.
Overall, first half of 2021, records 12 % higher ad volume than H1 2019.
