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MUMBAI: As India moves back to normalcy, the share of general entertainment channel (GEC) viewership has started showing signs of recovery. The data provided by TV...
MUMBAI: The year 2019 was all about NTO and its impact; the transition period and the black-out threatened to bring down TV viewership. But despite all...
MUMBAI: It’s taken a while but slowly and steadily the benefits of TRAI’s new tariff order (NTO) is starting to show. Broadcast Audience Research Council (BARC)...
MUMBAI: BARC India’s decision to split its reportage of pay and FTA viewership has received mixed reviews from the industry. While some believe that this will...
MUMBAI: With the new tariff order bringing in a major change to India's television distribution, several broadcasters are adopting alternative ways to stay relevant in the...
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