Elara says weak advertiser demand and falling viewership could limit gains for broadcasters
The biggest icing on the cake is the auto industry.
The TV Adex should have grown by 10 per cent over the previous year so far.
In Q4, TV witnessed 26 per cent ad volume growth compared to Q1 of 2021.
The monthly ad volumes in 2021 surpassed the 2020 and 2019 levels.
