TV ad volumes for all weeks of September 2021 beat corresponding weeks of September 2020.
The 14th season of the IPL saw 19 per cent rise in the share of celebrity-endorsed ads.
Sporta Technologies (Dream11) and Think and Learn (BYJUs, WhiteHat Jr) were top advertisers.
The month recorded the highest ad volumes on TV since April 2021.
There were more than 80 new advertisers during this period.
