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MUMBAI: In terms of media consumption patterns GenZ has the lowest attention span, which comes to only eight seconds and video being the viewers’ choice of...
MUMBAI: The second edition of the Indiantelevision.com’s marquee summit BrandVid 2019 concluded with some interesting and insightful discussions around the video content industry in Mumbai yesterday....
MUMBAI: Influencer marketing is one of the fastest growing phenomena in the marketing mix of brands today. As per ‘The Influence Report’ released by Zefmo Media Private...
MUMBAI: Home-grown messaging app and India’s WhatsApp rival Hike has shut down its Total app which was launched in January 2018 as the company wants to...
MUMBAI: Short-form mobile video platform TikTok announced the launch of its Innovative Digital Advertising Solutions in India at the ongoing ad:tech conference. It also launched the ‘Hashtag...
