The mass media campaign was launched with over 19 films created by The Script Room.
Conceptualised by The Script Room, the ad films are targeted at the cricket-viewing audience.
The brand campaign is conceptualised by The Script Room and produced by Dreampunk films.
The platform has ventured into global gaming market with a specific focus on the US.
The agency will conceptualise & execute the upcoming TVC campaign featuring Virat Kohli.
