The agency will work to create awareness and recognition for the brand.
Conceptualised and written by Flux, the film series depicts the real-life journeys of upGrad alumn
Enlists Vidya Balan and Pankaj Tripathi to bring the campaign’s audio component to life.
The three-film campaign has been conceptualised and executed by The Glitch.
The new entity taps on the strengths of both WPP agencies