The ‘See Where it Takes You’ campaign is jointly conceptualised by Amazon Prime and Ogilvy India.
The series will be created, directed and produced by the filmmaker duo.
In an unprecedented move this year, the IFFI is inviting video streaming platforms to the festival
Users can select pictures of their favourite Amazon original characters as their main display imag
Conceptualised by The Womb, the campaign addresses its 'doorstep gold loan offering'.