Over 200 Yamaha owners hit the track for a high-octane riding experience
The Call of the Blue partnership resonated with Zee, the agency and the brand
It aims to cultivate the spirit of racing by helping customers experience Yamaha’s Racing DNA.
MUMBAI: India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning,...
