MUMBAI: Rescheduled ad breaks. Revamped logo. Catchier promos and fresh programming. That seems to be Hallmark India’s strategy to woo the slippery viewer. Latest in the...
Hallmark tried a different tack for promoting its Mother’s Day specials this year. At a bash last weekend, they roped in Aditi Gowitrikar, Fleur Xavier, Shaina...
MUMBAI: When English movie channel Hallmark launched in Asia, not many industry watchers were confident that it would last out the long haul. The Asian viewer...
The Hallmark Channel, using the platform of the popular programmes like Sesame Street, Scholastic Clifford and Caillou on its Kids Block, has teamed up with well-known...