Marketing leader behind several award-winning campaigns steps up after nearly three years
The brand ropes in cricketer Dinesh Karthik and chef Sanjay Thumma
Conceptualised by Lowe Lintas, the campaign features actor Prakash Raj.
The ad film was conceived by Lowe Lintas Bangalore.
Aruna Jathar is named as CMO and Satya Rakesh as CFO of the company.
