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MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: U.K advertising spending in 2015 is anticipated to grow by seven per cent, and in 2016 GroupM predicts strong demand for digital advertising will usher another...
NEW DELHI: Even as the switch over to digital technology is beginning to show pace in India, digital video ad spend grew by 42 per cent...
MUMBAI: Snapdeal has appointed Rahul Ganjoo as vice president in its technology team. In his new role, Ganjoo will augment the company’s efforts to enhance customer experience...
BENGALURU: Global technology player in the media and entertainment sector Technicolor reported profit from continuing operations at €137 million as compared to a loss of €111...
