MUMBAI: Zee TV has launched a 360 degree marketing campaign to promote its new paranormal show Fear Files that will premiere on 30 June. The channel...
MUMBAI: Maxus India has roped in Mangesh Korgaonkar as general manager-Mumbai. Korgaonkar will be heading one of the strategic business units (SBUs) of the agency in...
MUMBAI: Creative agency Ogilvy and Mather‘s Mumbai team has created the latest TVC for DTH provider Tata Sky. The commercial is based on the insight that...
Geographic targeting of television advertising is a business that is still in a nascent stage in India. Once adopted by various players in the television advertising...
Driven by the rapid development in digital and mobile technologies, sound company Dolby is expanding its market base from cinema to the broadcasting sector. ...
