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MUMBAI: A roadblock strategy on two DTH platforms, heavy usage of radio and a marketing spend of Rs 60 million. That is how Colors will promote...
MUMBAI: Media2win has won the digital business of Bharat Benz (Daimler India Commercial Vehicles) based in Chennai. The digital agency will be responsible for the digital...
MUMBAI: India‘s advertising watchdog, ASCI, has upheld complaints made against nine advertisements in May, including that of Tata Sky‘s tirade against cable TV and Marathi newspaper...
MUMBAI: Zee TV has launched a 360 degree marketing campaign to promote its new paranormal show Fear Files that will premiere on 30 June. The channel...
MUMBAI: Maxus India has roped in Mangesh Korgaonkar as general manager-Mumbai. Korgaonkar will be heading one of the strategic business units (SBUs) of the agency in...
