The marquee fixture registers 933 crore minutes of watch-time.
1276 crore minutes of viewing registered on Day 1; highest-ever for IPL.
For the second year, digital advertisers show continued preference for the medium.
IPL 2024 captains & Star Sports' 'Believe' ambassadors embody 'real' fandom expressions.
: As CTV ascends, advertisers adapt with creative storytelling for enhanced digital experiences.
