PivotRoots and Havas Media to jointly steer Tata 1mg’s digital and traditional reach.
Startup expands Blood Vision to 60 plus cities, partners with Tata 1mg
Backed by top VCs and CXOs, the SaaS firm targets expansion across Asia and MENA.
The campaign aims to raise awareness on early detection and disease management.
Dentsu X will oversee the brand’s planning & buying duties for traditional, digital media.