The campaign – comprising four TVCs, taps into various moments created at home.
The film ‘Aap aur Activa- India ke 2 Pahiye’ is conceptualised by Taproot Dentsu.
Conceptualised by Taproot Dentsu, the campaign focuses on the brand's automatic dryers.
The automaker has scheduled the facelift launch for 18 August.
Prior to this, Mookherjee was dentsuMB president - South.
