First match on 23 May; promo featuring Taapsee Pannu launched.
The 'Advanced Curl Care' range boasts of toxin-free approach to haircare.
Directed by Akash Khurana, the film also features Abhishek Banerjee, Supriya Pathak and Priyanshu
The TVC will be aired nationwide in eight languages across all major channels.
The actor will be a part of upcoming brand campaigns promoting its smart wearables.
