Rolls out new campaign “#SabMilegaYahinMilega” with a digital film featuring Shaleen Malhotra.
Together, they will work across various digital media platforms.
The campaign celebrates the passion and enthusiasm of Indian cricket fans.
It is scheduled to start on 27 Aug, with India playing its first match on 28 Aug against Pakistan.
The BCCI has kept the base price for digital rights at Rs 33 crore per game.
