The new ALTBalaji show has garnered high viewership, ATS & international traffic for the platform.
Americans watched close to 15 million years’ worth of streaming video content last year.
ViacomCBS pipped Netflix for second place with 406 titles compared to the streamer’s 403.
Gandhi was speaking at Video & Broadband Summit (VBS 2022) organised by Indiantelevision.com.
How OTT marketers can leverage the power of mobile to boost user engagement for platforms.
