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Mumbai: There are gaps in the effective exercise of consumer choice in TV channel selection, according to a study on the TV consumer market, released on...
Mumbai: Hybrid digital agency from Dentsu Creative India WATConsult has released its latest issue of monthly WATPapers titled ‘Consumer’s outlook towards health insurance.’ The report explores...
Mumbai: With Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystem in the country, a...
Mumbai: At least 26 per cent of people surf the internet while watching Television, revealed Axis My India CSI Survey for February, thus opening deeper conversations...
Mumbai: In a reflection of the changing media consumption habit and the surge both in digital consumption & advertising, 38 per cent of consumers shared that...
