From Surf to Lalitaji, she taught Indian advertising to sell with insight, not noise
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The ad scripted the perfect underdog win, dethroning the market giant, Surf.
BENGALURU: Indian FMCG giant Hindustan Unilever Limited (HUL) spent 7.6 per cent less towards Advertisement and Promotions expense (marketing spends, ASP) in the quarter ended 30...