Will BARC in its current form be able to withstand the intense scrutiny?
Lulla thinks that in order to survive, English GECs will have to rework their strategies.
Genre level ratings, by state and language to continue
Pounding the pavement and pushing his limits is what inspires him in real life too.
MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several...
