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MUMBAI: The International Olympic Committee (IOC) forecasts that broadcasting rights revenues will top $3.5 billion in the run-up to the 2012 Summer Olympic Games. This represents...
Globalization is at a crossroads, and businesses are now entering into a major war. We must take some very aggressive action because at this very second,...
NEW YORK: Saatchi and Saatchi has won the mandate of creating a new global branding campaign for the International Olympic Committee (IOC). An Adage report says...
