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Summit highlights AI, fan-first sports experiences, connectivity and intelligent content flows
Industry leaders debate storytelling, CTV growth and ROI metrics
MUMBAI: At a time when the average consumer can scroll through 600 metres of content with a flick of their thumb, customer experience (CX) has become...
MUMBAI: From spritzing Axe campaigns in Manila to stirring up Mauka Mauka magic back home, Sujay Ray’s marketing playbook has always mixed brains, buzz and bold...
Mumbai: The second edition of the Indian Brand Summit 2024, held in Mumbai, witnessed insightful discussions on how addressable advertising is transforming personalised marketing, the role...
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