Aims to enliven the cricket frenzy in the country.
Aaj Tak has slipped to the fourth spot in the viewership statistics.
As per Barc data, News18 India has a cumulative reach of 8.7 crore
The campaign’s format invites viewers to share personal stories through self-shot videos.
As per Barc data, AajTak has acquired 11.8 percent, India TV is at number three with 11.5 percent