TRAI published subscriber data provided by service providers recently.
Deal with Disney is another firm step taken by Zee to build its sports business, shares Goenka.
Fox posted a revenue of $3.19 billion, up 5 per cent a year ago.
The exponentially growing CTV is considered a potent alternative for brands to advertise on.
Anand Rathi Advisors recently released a report on the Indian sports industry's potential.