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MUMBAI: Nielsen Entertainment, which provides Actionable Entertainment Intelligence (AEI) in the US and BigChampagne Online Media Measurement, have entered into a strategic relationship. The two parties...
MUMBAI: According to the IDC India Mobile Handsets Study 2005, current mobile users are willing to spend Rs 7500 on an average, while buying the next...
MUMBAI: It is a myth that US media ownership is over concentrated today. Another myth prevalent is that programming choices available to American consumers are shrinking...
MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television. How effective is it? That is...
MUMBAI: Consumer media habits in the US are changing. Increasingly people are watching video-on-demand services through their cable or satellite provider (10 per cent in December...
