Médiamétrie unit will reveal winning content strategies at Mipcom as streaming wars intensify
A song doesn't need to be on a film to be known and trending.
80% of streamers would rather watch content on an ad-supported platform than one without ads.
The event begins at 2:30 pm on 7 October (Thursday).
The collaboration is an extension of the 2020 #ThankYouHaters campaign.
