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KOLKATA: After delivering the highest opening day reach since 2019, the recently concluded India-England Test series witnessed the highest Test match viewership in the last five...
KOLKATA: In a bid to drive its reach and growth, digital payments platform PhonePe is betting big on the IPL by taking up six different sponsorships...
New Delhi: The Walt Disney Company-owned Star India has elevated Sudhir Shukla as head of marketing for Star Sports. He will be managing the marketing for...
MUMBAI: Football enthusiasts have always gone to great lengths to support their teams in the Hero Indian Super League (ISL). From Kochi to Guwahati, fans have...
NEW DELHI: When IPL 2020 began in September, there was a lot of speculation in the industry about its capability to churn out the spectacular revenues...
