To broadcast all 380 matches across the Star Sports Network and on Disney+ Hotstar.
The channel will release the campaign called #YehAbNormalHai in seven languages.
The first campaign film of the series is dedicated to the upcoming ICC Women’s World Cup 2022.
He is a marketing professional with 18 years of experience in strategic and brand management.
The next 33 matches will be played from 20 January to 4 February.
