It’s rearguard action time at Star Plus. Edged out after a nine-year life at the top, Star Plus is making moves to shed off the “saas-bahu”...
Star One was launched as an upmarket Hindi general entertainment channel, second to Star Plus. Pioneer of big ticket shows like Nach Baliye and The Great...
Zee is on an upsurge, driven by its flagship Hindi general entertainment channel. Kicking in ad revenues for the fiscal has not just been Zee TV...
The Hindi General Entertainment Channel (GEC) space is getting replete with strategies, counter strategies, experiments and innovations. While newbie NDTV Imagine has grabbed the number three...
Think television and what commonly springs to mind are Hindi general entertainment channels (GEC) like Star Plus, Zee TV, Sony, etc… That list keeps getting longer...