He previously served as Star Sports network VP- ad sales for 6.6 years.
She was previously associated with Star India/Disney+ Hotstar since August 2011.
K Madhavan shared his address at the CII Big Picture Summit concluded on Wednesday.
MSOs claim that consumers will have to pay 100-200 per cent more in cable bills.
The group stage of the ICC T20 World Cup series will begin on 17 October.
