Star Gold premiere sets record as Chhaava reaches homes in Hindi and Marathi.
Set to premiere on 17 August with Tide+ and Adani Ambuja Cement on board.
WTPs drive instant results for brands with vast reach and strong audience attention.
Compared to LY, SD rates grew from 12 to 12.8 lakhs considering 30 per cent growth ratings.
These channels together garnered a 25 per cent market share in the Hindi Movies channel space.
