Viewership for the 2020 championship is more than three times that of 2016.
The viewership data is for the first 36 matches of from 11 to 25 June.
It also announced the line-up of its upcoming programming initiatives
SPSN is charging Rs 2.5-3 lakh per 10-second spot
Sony Sports has launched #CricketKaAsliRang to maximise fan engagement.
