The telecast rights are for 75 countries across Asia & Europe.
The broadcaster has a five year deal for the event.
The sports superstar had interaction with four aspiring women weightlifters at an adidas store.
The tournament is one of the most effective ways to rebuild their customer brand connect.
It is no surprise to see that cricket has traditionally been the most-watched sport on Indian television. Figures from the FICCI in 2018 showed that wrestling...