Saha is a two-time Cannes award winner and the most-awarded executive at GroupM
Fans have come to the stadiums, giving 79 per cent attendance across six matches in week one
The partnership will see the two using each other’s strengths to expand in India & internationally
Viacom18 will exclusively present South Africa’s premier T20 League in India.
The acquisition aims to strengthen its business in the global sports arena.