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Study of 250 campaigns finds culture-led creativity drives stronger impact.
Data-led guide shows multi-screen, sponsorship strategies drive higher impact
64 per cent find TV brands more trustworthy, 65 per cent spend over Rs 30,000 monthly on credit cards.
Mumbai: Tata Consultancy Services (TCS) remains the nation’s most valuable brand for the third straight year, according to the new ‘Kantar BrandZ Most Valuable Indian Brands...
Mumbai: Kantar, a marketing data and analytics company, has launched ‘Uncovering Consumer Decision Making in Digital Commerce’ a comprehensive report collating multiple studies done across various...
