Rajaraman Sundaram says Sony Pictures Networks India will invest heavily in the Tamil market, prioritising family-inclusive entertainment, cross-platform distribution and deeper advertiser integrations over short-term market...
The Tamil entertainment platform combines global reality formats, fiction, films and cricket, including R Ashwin’s Tamil commentary for all five India New Zealand T20Is
New Tamil GEC blends global formats, marquee talent and everyday Tamil culture
New Tamil GEC will combine original fiction, global formats, films and tentpole shows
A fourteen-year climb through Sony's ad sales ranks lands her at the helm of the broadcaster's newest Tamil bet
