Fans get Asia Cup fever as Sony airs all 8 teams live in 4 languages from 9 Sept.
Sehwag stars in campaign uniting 140 crore fans ahead of India-Pak clash.
With over 30 million TV viewers, UPKL scores big in its debut and bags Rs 238 crore tag.
Network revs up its regional game, rebrands Hindi sports feed in a bid to score big on localisatio
The series relives Kohli’s menacing pace unit and a legacy-defining Test campaign.
