With over 30 million TV viewers, UPKL scores big in its debut and bags Rs 238 crore tag.
Network revs up its regional game, rebrands Hindi sports feed in a bid to score big on localisatio
The series relives Kohli’s menacing pace unit and a legacy-defining Test campaign.
Fans are in for a cracking summer of Test cricket in four languages.
Sony Sports kicks off India v England Test series with bold films and bolder ambitions.
