Connect with us
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: The countdown to Mickey Mouse’s birthday on November 18 was laden with daily celebrations across Disney’s network. The 18-days long extravaganza that started on 1...
MUMBAI: In an earlier feature done by Indiantelevision.com, we saw creative and ad gurus giving their opinion on the fiercely competitive campaigns that e-commerce brands launched,...
MUMBAI: Snapdeal has appointed Anup Vikal as the chief financial officer (CFO). A seasoned finance professional Vikal brings over 23 years of experience in finance,...
MUMBAI: Come festival time and brands, backed by their army of creative sleuths, leave no stones unturned to make hay while the sun shines. Using the...
