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MUMBAI: Snapdeal marketing senior vice president Srinivas Murthy has moved on from his role in the company to embark on an entrepreneurial journey. “The entrepreneurial...
MUMBAI: FCB Ulka chief creative officer Satbir Singh has put down his papers and decided to move on. Singh has led some memorable work across...
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: The countdown to Mickey Mouse’s birthday on November 18 was laden with daily celebrations across Disney’s network. The 18-days long extravaganza that started on 1...
MUMBAI: In an earlier feature done by Indiantelevision.com, we saw creative and ad gurus giving their opinion on the fiercely competitive campaigns that e-commerce brands launched,...
