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MUMBAI: Even as e-commerce giants lure customers via various discount offers throughout the year, this leap year the companies have found yet another reason to attract...
MUMBAI: Snapdeal marketing senior vice president Srinivas Murthy has moved on from his role in the company to embark on an entrepreneurial journey. “The entrepreneurial...
MUMBAI: FCB Ulka chief creative officer Satbir Singh has put down his papers and decided to move on. Singh has led some memorable work across...
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: The countdown to Mickey Mouse’s birthday on November 18 was laden with daily celebrations across Disney’s network. The 18-days long extravaganza that started on 1...
