78 per cent of respondents had a smart TV out of which 93 per cent used the internet.
Q PLAY offers all five QYOU Media India channels on smart TVs and mobile devices.
The SES sample consists of one out of every 175 households in India.
The exponentially growing CTV is considered a potent alternative for brands to advertise on.
The campaign urges families to genuinely bond together and move away from their televisions.
