79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
It tells the tale of mothers' unsung efforts, sacrifice, and resilience.
The campaign features culinary expert Kunal Vijaykar in a humorous take on sleep.
Reinforcing the brand’s faith in empathy through its latest brand campaign.
To design disruptive marketing and communication strategies for the brand.
