As per reports, the channel ranks third among the most popular YouTube music channels in India.
U-TO has partnered with companies like Sony Pictures, Star TV, Viacom18, TataSky, and Shemaroo.
The partnership will give the platform access to Airtel’s 300+ million customers.
Marketing head Rahul Mishra talks about the company's content strategy
The association will strengthen Voot’s Live linear channel offerings
