Sakhuja is nominated as chairman of the board.
Traditionally TV-heavy categories will increase their digital ad spends in 2022
Pratap Pawar, Dhruba Mukherjee, Jayant Mammen Mathew appointed to the board of governors.
BARC is already working to ensure sample sizes do not misrepresent.
He takes the new role just within six months of joining as the chief growth officer
