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MUMBAI: Stressing on the importance of measurement, IPG Mediabrands CEO Shashi Sinha is of the opinion that with the way things are shaping up along with...
MUMBAI: English business news channel Bloomberg TV is looking at launching as many as 20 new shows in 2015. Speaking about the line-up for 2015,...
MUMBAI: At the AGM held on 26 September 2012 the name of the Advertising Club Bombay was changed to The Adverting Club, and since then the...
MUMBAI: The silver lining in the TV rating system in India might see dark clouds if Broadcast Audience Research Council’s (BARC) chairman Punit Goenka is to...
MUMBAI: It was just last week that the Ministry of Information and Broadcasting (MIB) notified the TV ratings agency registration regulations. And the industry-backed Broadcast Audience...
