Ariel’s new film aims to spotlight and fuel conversations about the mental load on women
The 'See Equal, Share The Load' film is conceptualised by BBDO India and directed by Shimit Amin.
The campaign addresses the inequality that exists within Indian households.
Perfect Partnership on or off the field is all it takes- says Ace Badminton Player Jwala Gutta
The brand and agency share the recipe for creating a resonating purpose-driven campaign
